Headspace - Tasked with developing a data-informed content strategy for the meditation app, reporting to the Chief Content Officer. Built and led the company’s inaugural audience development and programming department. Recruited and trained a team of 10.

• Content reporting and analysis

• Programming strategy

• A/B testing, Hypothesis Driven Innovation

• Content Operations

Great Big Story - Joined the newly launched media company to build its research function. Evolved scope of responsibilities into a hybrid research/creator role as head of the Audience Engagement and Content Strategy team:

• Winner, Shorty Awards for Best YouTube Presence for Great Big Story

• Winner, Shorty Award for Best Instagram Presence for Great Big Story

Paramount Plus - Advised the Chief Programming Officer on Paramount’s global streaming content investment and programming strategy

• Library Optimization

• Cohort Analysis

• Scheduling Analysis

Headspace - Integrated dScout, a remote qualitative research platform, to pilot test content in the development stages. Pioneered the selection process of the first multi-lingual teacher to the service.

Moonshot Project - dSCout case study interview

New Teacher Selection Process

Yoga Program Launch

Leveraged expertise in audience research to inform the development process. Worked with award-winning producers and directors to pitch and refine concepts. Select works below:

Soundwave, Great Big Story, Co-creator (WINNER, Silver Telly Award)

AAPI Share a Meal, Headspace, Development

Saving Chinatown, Great Big Story, Development

Origins Genesis Series, Great Big Story, Development, translation

James Hong, Great Big Story, Development

$6.99 Per Pound Podcast, Co-Host

APEX for Youth

Twitch, Lionshare

Museum of Chinese America

Asian Cinevision, AAIF Film Festival

Industrious, Building Better Habits Workshop

VOX MEDIA

Google (Asians@Summit)

Phillip Lim

Jet.com

Slant’d

Warner Media Social Summit

International Radio and Television Society