Joann Park is an award-winning content leader, audience strategist, and community builder based in Los Angeles. Over the last decade, Joann has built and led world-class audience development teams at renowned brands like CNN’s Great Big Story, MTV, Paramount, Headspace, and more.

Joann has a passion for helping brands understand their audiences and help them meet them where they are. Due to her unique background in analytics and communication, her expertise is generating an actionable strategy using data by painting a clear picture of what numbers reveal.

Joann uses interdisciplinary research methods to tell a story in a clear digestible way that empowers her stakeholders to take action. She has done this for renowned brands across functions, from editorial to product, social media marketing to subscription-based products. From audience activation, conversion, and retention strategies, she ensures a holistic approach that optimizes each stage of the audience funnel.

Brands I’ve worked with

My Mission

  • Empower

    I thrive in empowering my stakeholders with the data they need to make key decisions. I create systems to track and measure changes so we can continually learn from our failures and replicate our successes.

  • Execute (with empathy!)

    Insights are only “actionable” if we have a clear picture of the pain points of current workflows and the bandwidth of those with boots on the ground. I always seek to operationalize learnings in a way that is sustainable and realistic for teams. This means identifying the lowest hanging fruits or developing a 30/60/90 plan.

  • Connect

    I am passionate about helping content creators understand their target audience and figure out the best way to activate them. Whether it’s analyzing data or conducting intimate user interviews, I tailor the research project to fit your team’s needs.